Legal
Privacy Policy
Last Updated: 15 May 2025 | Effective Date: 15 May 2025
Latermoor ("we", "us", "our") is committed to handling personal data responsibly. This policy explains what information we collect, why we collect it, how we use it, and what rights you have in relation to it. It applies to all services offered through this website and at our Bangkok office.
Questions about this policy may be directed to [email protected].
1. Who We Are
Latermoor is the data controller for personal information collected through this website and during service delivery. Our registered address is 158 Charoen Nakhon Road, Khlong Ton Sai, Khlong San, Bangkok 10600, Thailand.
This policy is governed by the Thailand Personal Data Protection Act B.E. 2562 (PDPA) and applies to all individuals whose personal data we process.
2. Data We Collect
We collect the following categories of personal data:
- Contact information: Full name, email address, and telephone number (when provided via our contact form)
- Enquiry content: The content of messages submitted through our contact form
- Usage data: IP address, browser type, pages visited, and time spent on pages (collected via analytics cookies, subject to consent)
- Cookie preferences: Your cookie consent choices, stored in your browser's local storage
We do not collect sensitive personal data, financial account information, national ID numbers, or health-related information.
Data retention: Contact form data is retained for up to 24 months from the date of submission. Analytics data is retained for up to 14 months. Cookie preference records are stored in your browser and are not held on our servers.
3. Legal Basis for Processing
We process personal data under the following legal bases (as defined under Thai PDPA):
- Consent: For optional analytics and marketing cookies, and for marketing communications where you have opted in
- Legitimate interest: To respond to enquiries and deliver the services requested
- Contractual necessity: Where a service has been purchased, to fulfil delivery obligations
4. How We Use Your Data
Personal data is used for the following purposes:
- Responding to enquiries submitted via the contact form
- Delivering purchased services (guides, coaching sessions, B2B materials)
- Scheduling and confirming appointments
- Sending service-related communications (confirmations, follow-ups)
- Improving the website using aggregated, anonymised analytics data
We do not use personal data for automated decision-making or profiling. We do not sell personal data to third parties.
5. Data Sharing
We share personal data only in the following limited circumstances:
- Service providers: We may share data with trusted third-party processors (email delivery, website hosting) who are contractually bound to handle it securely and only for the stated purpose
- Legal compliance: Where required by Thai law or a competent authority
We do not share personal data for marketing purposes with third parties.
6. Data Protection Measures
We take the following measures to protect personal data:
- HTTPS encryption for all data transmitted through this website
- Access controls limiting who within Latermoor can view personal data
- Secure storage with regular backups
- Staff awareness of data handling responsibilities
In the event of a personal data breach, we will notify affected individuals and the relevant supervisory authority as required under Thai PDPA.
7. Cookies
We use cookies on this website. Essential cookies are used for basic functionality. Analytics and preference cookies are only activated with your consent. Full details are available in our Cookie Policy.
8. Your Rights
Under the Thai Personal Data Protection Act, you have the following rights:
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your data in certain circumstances
- Right to data portability: Receive your data in a structured, machine-readable format
- Right to object: Object to processing based on legitimate interest
- Right to withdraw consent: Withdraw consent at any time without affecting prior processing
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the Office of the Personal Data Protection Committee (PDPC) in Thailand.
9. Third-Party Links
This website may contain links to external websites, including official Thai government sources referenced in our materials. We are not responsible for the privacy practices of those websites and recommend reading their policies separately.
10. Children's Privacy
Our services are intended for individuals aged 18 and over. We do not knowingly collect personal data from persons under 18. If you believe a minor has submitted data through our site, please contact us immediately at [email protected].
11. Policy Updates
This policy may be updated periodically. The "Last Updated" date at the top of this page will reflect any changes. Where changes are material, we will make reasonable efforts to notify users by email or by a notice on this website. Continued use of our services following an update constitutes acceptance of the revised policy.